experience

Head of Product and Platform Strategy

WSNL / The Platform Group · Netherlands

Winkelstraat is a rapidly growing fashion marketplace platform powering physical boutiques and local brands. Iain owns the commercial product strategy and GTM roadmap, positioning B2B SaaS toolsets and platform capabilities that help boutiques and local brands scale.

• Led the transformation of the customer-facing website, re-platforming onto Adobe Commerce and migrating the front end to Alokai, a composable, API-driven architecture that lifted site performance and developer velocity
• Oversaw the creation and launch of Winkelstraat’s mobile applications on both the Apple App Store and Google Play
• Led the commercial launch and merchant adoption of an integrated split-payout solution (Payaut)
• Launched merchant performance dashboards and analytics that drove partner engagement
• Built a consumer profiling and marketing platform powering high-converting B2C acquisition
• Architected a new checkout, including multivariate testing capabilities

Product Director

Travix Nederland BV / Trip.com Group · Netherlands

Travix is a subsidiary of Trip.com, with brands including CheapTickets and BudgetAir operating in 39 countries. Iain built and led a team of five product managers, driving platform unification across 50+ sites.

• Led global GTM and platform unification across 50+ B2C sites in 39 countries, expanding into 4 new markets
• Aligned Product, Commercial and Marketing to launch integrated packaging and ancillary supply portfolios
• Rolled out GDPR/CCPA compliance, positioning privacy as a seamless, trust-building experience
• Executed the separation and rebranding of the US business

Career break

Travel · 47 cities, 16 countries

A deliberate year out between roles. The centrepiece was a round-the-world ticket through the United States, Thailand, Australia and New Zealand, followed by Tokyo and a month in India. It ended with a move to Amsterdam, where I have been based ever since.

Head of International Cultural Ambassador Programme

AOL · alongside the product role

Having run AOL’s Cultural Ambassador Programme in the UK since 2012, I took it international in 2016, leading the work to help colleagues at Microsoft Advertising, Yahoo! and AOL arrive at a shared set of values through a period of consolidation. The programme assessed candidates for cultural fit as a formal part of hiring, and I wrote the training and handbooks that made that repeatable across offices.

Principal Product Manager

AOL Platforms / Verizon Digital Media · United Kingdom

• Defined positioning and pricing for new ad formats, driving a 7-fold CPM uplift
• Orchestrated the international GTM launch of the ‘ONE by AOL’ unified product suite
• Led implementation of the EU privacy directive, owning opt-outs and revenue impact
• Member of the IAB UK Behavioural Targeting Council, shaping industry standards

Head of European Product and Innovation Group

AOL International · United Kingdom

Led a newly created product team through the full lifecycle, developing a dynamic ad optimisation platform. The group used new methodologies to increase innovation and speed to market, delivering products in 25% shorter timescales than its US counterparts.

Consultant in Product Management and Strategy

Independent · United Kingdom

• Discovery: Product Director, leading a thirty-strong team defining why, when and what the product teams built
• Vodafone: Product & Service Design Lead on ‘Vodafone 360’, including a portable wifi hotspot device
• Post Office: Product Lead for Post Office Broadband marketing and consumer experience

Technical Product Manager & Senior Technical Product Manager

AOL · United Kingdom

A variety of technical product management roles, including AOL Instant Messenger.